MARKETING COMMUNICATIONS (Record no. 5572)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00457nam a22001577a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230602145752.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230602b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8175542888 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SMT |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING COMMUNICATIONS |
| Remainder of title | General management |
| Statement of responsibility, etc | by P.R.Smith and Jonathan Taylor |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | Vinod Vasishtha for kogan page India PVT.Ltd |
| Year of publication | 2005 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | General management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| KARIMGANJ COLLEGE LIBRARY | KARIMGANJ COLLEGE LIBRARY | COMMERCE | 02/06/2023 | 658.8 SMI | 31386 | Books |