Batra,R. <br/><br/>
Advertising Management 
by Rajeev Batra, J.G. Myers, D.A. Aaker 
 - 5th 
 -  Dorling Kindersley Pvt. Ltd.  2018 
 - 768p. 
<br/><br/><label>ISBN: </label>9788177588507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.5  / BAT