Principle s of MARKETING A South Asian Perspective  General management 
by Philip Kotler and Gary Armstrong and Prafulla Y.Agnihotri Ehsan ul Haque 
 - 6rd 
 - New Delhi  Dorling Kindersley[India] Pvt.Ltd  2010 
<br/><br/><label>ISBN: </label>9788131731017 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT