MARKETING COMMUNICATIONS   General management 
by P.R.Smith and Jonathan Taylor 
 - 4rd 
 - New Delhi  Vinod Vasishtha for kogan page India PVT.Ltd  2005 
<br/><br/><label>ISBN: </label>8175542888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.8  / SMT