MARKETING MANAGEMENT  General management 
by Philip Kotler 
 - 1rd 
 - New Delhi  2004 
<br/><br/><label>ISBN: </label>8120320832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>General management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KAT